Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
What is Unmoderated Testing? Unmoderated testing is defined as a user research method where participants independently interact with a product or website without the direct guidance or supervision of a…
What is Moderated Testing? Moderated testing is defined as a user research method that involves direct interaction between a moderator (researcher) and participants. In this approach, a moderator guides participants…
What is Mobile User Experience (UX)? Mobile user experience (UX) is defined as the overall interaction a user has with a mobile device, such as a smartphone or tablet, and…
What is Customer Experience (CX) Optimization? Customer experience (CX) optimization is defined as a strategic approach focused on enhancing and fine-tuning every aspect of customer experience journey with a brand…
What is Digital Experience Management? Digital experience management is a defined as a comprehensive approach to overseeing and enhancing the user's digital interactions with a brand, encompassing websites, applications, and…
What is Digital Experience Design? Digital experience design is defined as the holistic approach to creating meaningful, optimal and delightful digital interactions for users. It extends beyond traditional user interface…
What is Digital Experience? Digital experience is defined as the overall encounter and interaction that individuals have with digital technologies, platforms, or products. It encompasses a wide range of factors,…
What is Omnichannel Customer Experience (CX)? Omnichannel customer experience (CX) is defined as a holistic approach to customer interactions that seamlessly integrates various channels, both online and offline, to provide…
What is Customer Experience (CX) Management? Customer experience (CX) management is defined as a holistic approach that businesses adopt to oversee and optimize the entire journey a customer takes with…
CX trends reflect the evolving landscape of customer expectations and the strategic approaches businesses are taking to stay ahead in delivering exceptional customer experiences. The integration of advanced technologies and…
Trymata
