Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
What is Customer Experience (CX) Research? Customer experience (CX) research is a systematic process of collecting, analyzing, and interpreting customer experience data to understand and improve the quality and effectiveness…
Customer Experience (CX) Vs User Experience (UX): 6 Key Comparisons Customer experience (CX) and user experience (UX) are two essential aspects of design and business strategy that aim to create…
What are User Experience (UX) Design Principles? User experience (UX) design principles are defined as the foundational guidelines that inform the creation of products, services, or systems with the user's…
What is User Experience (UX) Optimization? User experience (UX) optimization is defined as the process of enhancing and fine-tuning the design and functionality of a digital product or interface to…
What is User Experience (UX) Research? User experience (UX) research is defined as the systematic process of studying and analyzing user behaviors, attitudes, needs, and preferences when interacting with digital…
User Interface (UI) Vs User Experience (UX): Key Differences User interface (UI) and user experience (UX) are two critical aspects of user design that work together to create a seamless…
What is Mobile Usability Testing? Mobile usability testing is a user research method specifically focused on evaluating the usability and user experience of mobile applications (apps) or mobile-optimized websites. It…
What is Remote Usability Testing? Remote usability testing is defined as an online method of conducting usability tests in which participants interact with a product, website, or application from any…
What is Usability Testing? Usability testing is defined as a user-centric evaluation method used in user experience (UX) design and product development, in order to test the usability of a…
What is User Experience (UX) Testing? User experience (UX) testing is defined as a component of the UX design process that involves evaluating a digital product or interface to assess…
Trymata
