Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Choosing the right data collection method is crucial when conducting qualitative research. Researchers often debate whether to use focus groups or interviews, as both methods provide meaningful data but serve…
Businesses rely on online research panels to gain valuable insights into their target audience. Unlike traditional methods, these online panels provide diverse survey participants, including healthcare professionals, business professionals, and…
Let's face it, we all have opinions. We have views on the latest gadgets, the tastiest snacks, and even the most user-friendly websites. But what if you could get paid…
Ever wondered how major brands seem to know exactly what you want before you even realize it yourself? Or how new products manage to hit the market with such precision?…
We've all been there. You build something you think is brilliant. A website, an app, a new product you pour your heart into it. But then, you release it into…
You may have filled out an online survey. A short survey might pop up after you buy something online. Click, click, click, done. It's easy, right? And it gives companies…
Let's be honest, the phrase "focus group for money" has a certain allure. It conjures images of relaxed conversations, sharing your opinions, and walking away with a little extra cash.…
Ever wondered what people think about your product? Not just the polite, surface-level feedback, but the raw truth? That’s where focus group software comes in, acting as your window into…
In-depth interview is a robust qualitative research method that allows researchers to interact one-on-one with participants and capture rich qualitative data beyond surface-level insights. Unlike focus groups or online surveys,…
A UX interview is a crucial step in the hiring process for UX designers and researchers. These job interviews evaluate a candidate's knowledge of the UX design process, their ability…
Sanjida Satter
