Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
User interview participants are the backbone of UX research, offering real-world insights that shape better products and experiences. Their feedback helps research teams identify usability issues, refine product-market fit, and…
User interviews are a powerful research method for understanding user behaviors, needs, and pain points. By asking the right questions, researchers can gain insights that drive better product development and…
Trymata’s latest product update is an improvement to our recently released moderated testing suite. Now, when you get transcripts for your moderated user test recordings, the speech of the moderator…
Understanding customers is the foundation of a successful product or service. Customer interviews provide direct insights into user needs, experiences, and pain points, making them invaluable tools in usability testing. …
A remote interview has become an integral part of the hiring process and usability testing, allowing companies to connect with candidates and users across the globe. As organizations continue to…
Interviews are more than just a conversation; they are the gateway to career opportunities, academic admissions, and research breakthroughs. Whether you're a job seeker looking to impress potential employers, a…
Video interview has become crucial to hiring, especially since the COVID-19 pandemic hit us. It allows companies to connect with top talent worldwide without the need for in-person interviews. Whether…
A group interview is a dynamic hiring approach where multiple candidates are assessed together, allowing employers to evaluate communication, teamwork, and problem-solving skills in real time. This method helps organizations…
Understanding users is essential for designing products that truly meet their needs. User interviews provide direct insights into user experiences, behaviors, and pain points, making them vital to UX and…
Hiring the right candidate is crucial for any organization, and the panel interview is one of the most effective ways to ensure a fair and thorough evaluation. Unlike traditional one-on-one…
Sanjida Satter
Tim Rotolo
Anas Al Masud
