How to Gather UX Data for eComm Sites
Luke SmithData is a powerful force. It provides endless actionable insights that improve the ways we go about business. Now, with more transactions happening online, data can be used to empower…
A case study in competitive usability testing (Part 2)
Tim RotoloAfter the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods,…
A case study in competitive usability testing (Part 1)
We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering…
How to write tasks for effective usability testing
A walk through the exact scenario and tasks we used for the UX Wars: Domino's vs Pizza Hut usability tests, with commentary on why each was included and how we…