UX Wars: Lyft vs. Uber
Darienne JordanAs you may have noticed, we recently re-launched our UX Wars campaign with a bit of a twist. We have included audience participation by running polls on social media. Currently,…
UX playoffs: Food delivery bracketology
If you've been following our social media, then you've probably seen the UX playoffs polls we've been running for the past several weeks. It started as a fun little campaign…
Bad UX: A harrowing Hootsuite experience
Bad UX. We’ve all dealt with it in one form or another at some point in our customer/consumer experience. But what makes a user experience bad? How can you pinpoint the…
How to never go wrong with the process of usability testing
Cherryl PereiraThe purpose of usability testing is to provide feedback on design decisions through observation and measurement; it helps designers identify issues in designs before they are built into products, which…
Defining your user research plan: A step-by-step guide
What is the first thing you do when designing a product? You talk to your users. User research should be an integral part of any design process, but it's often overlooked. This…
Your guide for UX research: Importance, types, and best practices
Niraj RajputUX research forms an important pillar of your user testing and product development process. This blog will brief you with all the necessary information you need to know about UX…
What do you think decides a good user experience? We asked some Google users
Web designers and developers know that designing a website is no easy task. It takes an immense amount of effort, creativity, and drive to come up with a site that people…
Remote usability testing: what you need to know
If you are looking to improve your website's user experience, but don't have the budget for a full-time UX professional, remote usability testing is an option. It allows you to hire…
How to train your team about usability testing: tips and tricks
When it comes to usability testing, there are so many different things that can go wrong. But don't worry, by the end of reading this blog post, you will have…
The need for prototyping tools and testing: Best tools for you
Prototyping tools are early stage samples of a product that are tested with consumers before the final product is designed. In this article, we'll discuss some of the best prototyping tools…