Qualitative interviews: Pitfalls to avoid
Cherryl Pereira
Qualitative interviews are a way of getting feedback from your customers. They can be done in person, over the phone, or online with surveys and questionnaires. Qualitative interviews are very useful…
What is the right sample size for a UX research study?
Niraj Rajput
Have you ever wondered how many people are needed for a UX research study? It is important to know the right sample size because it can make all the difference in…
What is user research and why it is so important
What's the first thing that pops into your head when you read the word 'user research'? In simple terms, it's the research conducted to deduce the behavior, needs, demands, choices,…
Everything you need to know about concept testing
Concept testing is a marketing technique that helps businesses to identify if their product or service will work for the customer. It also helps them understand what customers want and how…
A detailed guide on how to create a user research framework
User research is an important part of any UX design process. It helps ensure that your product will be used by the people for whom it was created, and not just…
Moving from academic to user experience research
User experience research is very important in today's startup world. However, switching from academic to user experience research can be quite a task. In this blog, we will help you…
Designing personas using data from Google Analytics
Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you…
Everything you need to know about creating efficient user personas
The user persona is a fictitious character that represents your ideal customer. They may assist you in a deeper understanding of the demands and motivations of individuals. The consumers who use your…
How online whiteboards help facilitate qualitative and quantitative research
Fresco
When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of…
Prototype testing questions: Your product’s future is in your consumers’ hands
It's no secret that insights from your consumers are important for product development. But, insights are often hard to come by because they're not given enough importance in the overall…