What are the Gestalt Principles, and why are they important for UX?
FrescoIt is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most…
7 ways to measure user experience using metrics & KPIs
User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of…
Customer persona analysis
Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for…
What is card sorting in UX?
One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many…
Concept testing, prototyping, and product roadmaps
Meeting customer expectations doesn’t happen by coincidence. It takes careful planning and execution to create a satisfactory product in the eyes of the customer. How can you ensure your product…
User personas: what are they and why are they important for UX?
One of the most essential parts of product design is understanding the customer. Understanding who you're designing a product for and how it will meet their needs is crucial to…
How online whiteboards help facilitate qualitative and quantitative research
When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of…
How online whiteboards can help create your Minimum Viable Product
When you’re creating a new product or service, the core value that you're trying to provide is encapsulated in your minimum viable product, or MVP. Creating an MVP doesn’t just…
How online whiteboards create engaging usability tests
Online whiteboards create a shared space where people can visualize data and imagery to better understand the concept they’re analyzing. This article outlines why online whiteboards are so effective when…
How design thinking helps improve UX
Design thinking is a process that helps teams understand their customer’s needs and create solutions that are innovative and to the point. In this article, we discuss and demonstrate some…