Nike vs Reebok: UX Wars
Dana Hadjiyane, Jessica Bain, & Aleksandra SimeonovaAt America's colleges and universities, it's not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female…
UX Sprint: Iterative usability testing to sculpt the perfect UX
Tim RotoloUX Sprint is a new feature aimed at helping you engage in an iterative usability testing cycle that supports and builds on your design progress to measure the impact of…
Dartmouth innovates for new content, new learning opportunities
Karan SaggiDartmouth College is taking a new approach to creating content for their academic department sites by enlisting the help of students to tell their stories.
How to write tasks for effective usability testing
A walk through the exact scenario and tasks we used for the UX Wars: Domino's vs Pizza Hut usability tests, with commentary on why each was included and how we…