Both website and mobile designer experts dedicatedly work to offer their audience the best user experience. They understand how crucial it is for any platform to run smoothly and ensure that visitors do not face any problems. An efficient UX can offer you a return of 9900%, which means that every $1 spent can give you a vouching payback of $100.
A great user experience allows visitors to accomplish tasks and encourages them to spend more time on the platform. This indirectly leads to higher conversions and boosting revenue. However, this can backfire when you miss out on minute details and value complicacy over accessibility. Even Giant companies like Google and Spotify couldn’t rescue themselves when their user experience dropped.
Shocked! Let’s discuss how?
In 2005, Google wanted to experiment with its website’s homepage; hence, launched Google X. It was very similar to the Apple OS X style dock. However, this change was unacceptable by users because of its intricacy to use. Such a response made Google reverse all the changes within 24 hours.
Sometimes, even small changes can make a big difference, and Spotify proved it. The application previously used a hamburger menu which was first introduced by Facebook. But, the platform got a skyrocketing increase of 30% in user number after dropping the hamburger functionality. Such elements are hard to notice but can significantly influence your user’s mind.
Furthermore, in this article, we will discuss ten such UX mistakes that you need to stop right now to see redeem your lost leads.
Mistake #1 Bigger text can demolish the essence of your platform
We have observed many websites and applications that do not follow their platform’s structure and aimlessly add too much text to draw attention. This might seem great initially, as many marketing experts have advised designers to integrate bigger text on places that require extra recognition. However, adding too much text confuses the visitor, and nobody wants to put their brains into understanding the navigation channel for a platform.
Besides, you can also integrate videos. People are more inclined towards websites that talk in visuals rather than text. Photos and videos are easy to grasp and remain for a more extended period with the readers. Acknowledging such facts makes it essential to integrate for example high-quality tutorial videos into your website to make it more connective, engaging, and attractive to the audience.
Mistake #2 Increased loading time
Loading time can be measured as the platform’s total time to open up after the user made a request. It is the most crucial part of sales conversion and bounce rate. Even a single-second delay can cause a reduction in the page view by 11% and minimize conversions by 7%.
People prefer platforms that load and activate instantly. Researches have shown that 40% of people will abandon websites that take more than 3 seconds to load. This might seem like a small number, but every second here matters. You need to optimize your platform with high-loading visuals, minimum plugins, enhanced cache, and reduced HTTP requests.
Mistake #3 Too many features
Many designers accumulate excessive features on the website or mobile application, making it look messy and disturbing to brains. We understand that you want to open up to your audience and tell them your offerings. But, sometimes things go wrong, and people get confused about what you are actually offering to them.
This is the most appropriate example of “Too many cooks spoil the broth,” here, the cook is your feature, and the broth is your platform. Our brain gets confused when we get too many options. Having a few lucrative offers would do a lot better than a page filled with functionalities.
Mistake #4 Inconsistency in UX
UX is not only meant for the first page of your platform but needs to be efficiently distributed. Your visitors must have a clear view of all the features your application or web page offers. It needs to have a robust balance of hierarchy and navigation. This will ensure that the user reaches the right tab without bouncing back on multiple options.
You can also integrate advanced user experience functionality, which will only offer content that resonates with the visitor’s past behavior. Many giant applications like Facebook, Instagram, and LinkedIn use this attribute to increase users’ time on the platform. Regular analysis of such data will keep you informed about your app and help you understand the logistics behind your visitors’ activities.
Mistake #5 Complexity over accessibility
“A designer who doesn’t understand human psychologies is going to be no more successful than an architect who doesn’t understand physics.”
— Joe Leech
User experience is directly related to people’s psychology. Most of our changes are influenced by how our brain reacts to a certain situation. However, sometimes designers might focus more on the logistic part than human behavior, which instantly affects the performance of the website and mobile application. People avoid platforms that are non-navigable or contain information that’s too much for them to digest.
A significant example of this would be Icon8, a website specializing in offering icons of varied niches. To get an icon made, you will have to vote for it on the website, and the icon request with maximum votes is built on the same day.
The demographic changed when the designers decided to revamp the existing UX design with a more simplified version. However, the users didn’t take it that way, and the platform lost 47% of its visitors. This was just because the users couldn’t adapt to modern design and found it complicated.
Mistake #6 Avoiding feedbacks
If you want your application to rank on the play store, then the only way is to satisfy your users and gain reviews. However, every user who downloads your app can not be persuaded to talk about your brand. These reviews directly affect the mindset of your potential customers, and they might step-back from their decision. Research has proved that 89% of people won’t make a decision without reading a platform’s review.
As a designer, it’s your job to regularly look for updates and solve problems that your users might be facing. This will help boost customer retention and user interaction in the platform.
Mistake #7 Too many notifications
Blackberry first introduced push notification which was further adopted by Apple. These messages are pervasive and are used by most applications to bring back users to the platform. Push notifications are beneficial and can improve app engagement by 88%, although people are now overwhelmed with such messages.
You just have to find the right balance to make it relevant for your platform. One could be through personalization, sending bulk messages to people is now of no use. Users interact with the notifications that are personalized and contain an offer that matches their interest.
Mistake #8 Adding confusing attributes
“Good design is a lot like clear thinking made visual.” – Edward Tufte
The major purpose of User Experience is to test the simplicity of the platform. Anything that forces the user to think twice is neither design-friendly nor convertible. As a designer, you should make sure that the application is easy and includes factual attributes.
A few months back, WhatsApp launched the delete message feature, where it claimed that users could delete the messages sent to another person.
Looks simple. Right?
However, a major UX mistake WhatsApp made here showed that the message had been deleted. This is just the contrast of the actual functionality. The platform blocks the message sent to the other user but does not delete it. Adding such attributes can confuse users and force them to leave your platform.
Mistake #9 Not conducting frequent UX testing
This is one of the most significant blunders designers can make for their platform. Only 55% of companies indulge in user testing; others are aware but lack the required time and funds to conduct such operations.
To avoid user testing is like throwing away the chances of your application’s success. A designer cannot sit ideally after launching a program; they need to analyze user behavior and response while surfing the application. Sometimes, the mistakes are hard to find but can offer you a great deal, just like we saw in the Spotify case.
Mistake #10 Copying your competitors
It might seem a great option to mimic your competitor’s design structure, but it’s mostly like digging your own grave. Users are excited to see platforms with their unique identities, which offer functionalities that serve any purpose. You can surely take inspiration from your competitors to understand the market demand and then further re-define your app’s design flow.
Another thing would be to conduct extensive user research. Still, many experienced professionals rely on their experience and gut feelings to finish a project. And, this method is highly unacceptable and not worthy. You can save up to 100x of your money that you would be spending while fixing an error after the development. We understand that time and money are crucial, but it’s a priority to acknowledge the importance of dedicated research.
“People ignore design that ignores people.” – Frank Chimero, Designer
This sentence sufficiently summarizes the importance of a robust UX system in your website and application. You must focus on simplifying the most challenging part of your platform. User experience is directly proportional to client satisfaction, leading to great sales. Ignoring these mistakes will surely boost user engagement and increase app time on the platform.
This article was written by Elizabeth Luther, she is a SaaS content writer helping SaaS brands make more revenue through content marketing. In her free time, she likes to travel and read books.