Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these terms interchangeably. Remember, the digital experience is the key component of the overall customer experience strategy. As well, there is the concept of digital customer experience.
Digital experience vs. user experience
So, digital experience and user experience are trending buzzwords right now. But what does it mean? And how can it benefit you? In this article, we are going to explore what user experience and digital experience are, and what the difference between them is.
Leveraging digital experience data to improve your UX
If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain potential customers and reach new customers in an engaging way. Remember, the best UX practices can vary from company to company, but digital experience data can be crucial in improving UX.
7 ways to measure user experience using metrics & KPIs
User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.
Selecting an appropriate usability testing sample size
Have you ever wondered how a sample is selected for usability testing of a prototype? What are the significant factors on which sample size is selected? And how it goes through usability testing before a launch. What is an appropriate usability testing sample size?
Prioritizing accessibility in UX design
Many companies are still not aware of the benefits of integrating accessibility into the design and UX research process. Therefore, they’re missing the immense real-world impacts of it. Prioritizing accessibility can ensure that users of all abilities enjoy our digital products. Therefore, it’s essential to understand the importance of prioritizing accessibility in UX design.
UX Wars: Lyft vs. Uber
As you may have noticed, we recently re-launched our UX Wars campaign with a bit of a twist. We have included audience participation by running polls on social media. Currently, we hope to compare and contrast usability testing results with social media poll results and gain insights about why people prefer one app over the other. With this current round, we focused on rideshare apps. So without further ado, let’s dive into UX Wars: Lyft vs. Uber!
UX research and UX design
When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are key to developing a strong user interface, they both play different roles. In this article, we will discuss UX research and UX design and the key components of each.
Conducting prototype usability testing on Figma designs
How many of you have considered if it’s possible to design a digital product that gives a positive customer experience? We’re here to inform you that there most definitely is! Conducting prototype usability testing on your Figma prototypes may reveal all of the flaws in your concepts before you develop them.
The importance of including UX research in your UX design process
The most crucial component of any design process is UX research. Therefore, it shouldn’t be overlooked. You can’t run a successful project when you don’t understand your users’ needs, wants, and expectations. Therefore, UX research is critical before starting any project. It will ensure that your product is designed keeping users in mind.