Thoughts on creating better digital experiences

Collecting & analyzing digital experience data

group analyzing digital experience data reports

As technology is evolving, customers’ expectations are also rising. A good customer experience can differentiate your brand from others. According to some statistics, brands providing excellent customer experience generate 5.7% more revenue than those not focusing much on CX. If we neglect these stats for a moment, every business owner understands that a good customer experience is essential for success. Now the question is how to improve customer experience? For that, you need to collect customer experience data. You might ask how to collect data? In this article, we’ll discuss how to collect and analyze digital experience data.

Leveraging digital experience data to improve your UX

digital experience data purple ring with digital experience icons

If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain potential customers and reach new customers in an engaging way. Remember, the best UX practices can vary from company to company, but digital experience data can be crucial in improving UX. 

How to strategically craft your rating scale questions

neon question mark in hallway rating scale questions

Do you know what your customers are thinking?  It’s not easy to figure out, but it is possible. One way you can do this is by using rating scale questions on surveys or forms that people fill out for you. If you want to get the most accurate answers from them, then here are some tips to help you craft your rating scale questions strategically.

Metrics that will help you report more effectively

data metrics reporting ux

Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency into your project and offers insights that might not have been achievable otherwise. This blog post will teach you how to report more effectively with different metrics so you don’t have to worry about being lost in reporting land.

What is moderated usability testing? Definition and guide

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Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. In this article we will focus on defining moderated testing and outline each step in conducting a successful test that will help optimize the experience your customers receive when interacting with your product/service.

Your guide for result-driven moderated testing

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Web and mobile developers want to produce the most helpful services in order for their customers to gain the most meaningful benefits. How can you make that happen when your product is new? This article will cover the moderated usability testing method and how it allows you to understand user behavior and insights.