Designing personas using data from Google Analytics
Cherryl Pereira
Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you…
Everything you need to know about creating efficient user personas
The user persona is a fictitious character that represents your ideal customer. They may assist you in a deeper understanding of the demands and motivations of individuals. The consumers who use your…
Customer personas: A complete overview
Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the…
How online whiteboards help facilitate qualitative and quantitative research
Fresco
When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of…
Optimize your A/B test results with qualitative data
Niraj Rajput
Image Source The following is a guest post by Niraj Rajput, cofounder and Head of Engineering at Chisel Labs A/B testing is a great way to test new ideas and…
Product roadmap: how it affects user experience
When it comes to the success of any product, the foremost priority should be user experience. Since product design is an amalgamation of a diverse number of things, managing the blueprint…
How to strategically craft your rating scale questions
Do you know what your customers are thinking? It's not easy to figure out, but it is possible. One way you can do this is by using rating scale questions on…
Prototype testing questions: Your product’s future is in your consumers’ hands
It's no secret that insights from your consumers are important for product development. But, insights are often hard to come by because they're not given enough importance in the overall…
Metrics that will help you report more effectively
Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency…
Useful UX tools for designers: What should we use?
The UX tools that people use to make their lives easier are endless. In this blog post, we will take a look at some of the UX tools for designers…