UXspresso with Deckchair: You are not your user
TryMyUI helped UX consultancy Deckchair boost their client's revenue by 147% after usability testing showed that users weren't using their site in the way they expected.
Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
TryMyUI helped UX consultancy Deckchair boost their client's revenue by 147% after usability testing showed that users weren't using their site in the way they expected.
How did bad design cause Hawaii's missile scare of the past weekend? A picture of the state's emergency alerts interface gives a clue as to how such a grave mistake…
How do you communicate the value of UX to colleagues, so that the entire team has a user-centric perspective when decisions are made?
Gallup has been tracking presidential approval ratings since the Truman administration. When Donald Trump was inaugurated in January 2017, new pressures spurred their web design team to re-evaluate the UX…
Usability testing almost always uncovers some problems you knew about, and some problems you didn't. The more you test, the better your instincts become for predicting how users behave and…
Lean UX is a methodology that many companies have adopted to improve their UX strategy and innovate faster. Lean UX can also help academia to innovate in the ways that…
ConversionXL used TryMyUI to study the usability of dozens of e-commerce websites. These are 12 of their top UX recommendations for e-commerce websites based on the final reports.
Healthcare tech is allowing patient experiences to move beyond the confines of hospital walls and be integrated into people's lives with user-friendly, accessible applications and devices. To create these kinds…
The story of designing an app to help dyslexic students in the classroom, and to help teachers recognize the signs of the condition and respond appropriately to help students.
David Juhlin answers audience questions on the 5 levels of UX strategy and the leader and follower strategies.