Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Healthcare tech is allowing patient experiences to move beyond the confines of hospital walls and be integrated into people's lives with user-friendly, accessible applications and devices. To create these kinds…
We’ve recently updated our video player to allow for a variety of new features and benefits. Here's a look at what's new.
Setting up your user test is a whole lot easier with our updated "Create a new test" page! Check out what's changed with the new release.
What constitutes a great user experience strategy? Is it the strategy that provides the best possible experience for the users or the strategy that generates the most revenue?
Usability testing isn't just a useful research exercise – it can be entertaining, funny, engrossing, satisfying, and more. Read one user's epic takedown of the Yelp home page, and the…
A guide to analyzing and understanding users' first impressions of your website using the 15-second impression test.
There is a popular sentiment in design: in order to make good work, you have to have taste; that taste is a fixed aspect of who you are. Just as…
Inspiring design and getting the user’s view go hand in hand. That’s why we’re thrilled to announce TryMyUI’s new partnership with the University and College Designers Association (UCDA).
Prototype testing allows the product team to detect usability problems before they befuddle a single real user. Here's our tips for using InVision and TryMyUI in tandem to get user…
To build a dream product, you must first build a dream team. A powerful product team is comprised of 3 kinds of roles, product management, user experience, and engineering; and…
Tim Rotolo
David Juhlin
Zac Halbert
Karan Saggi
