When you have intense competition amongst products in the market, it is obvious that there is an increasing demand for good user interfaces. This means that software developers want their product to outperform and outsell other products. This ultimately creates a demand for user testing and everyone involved in the user testing process.
User testing is a process in which your product goes through test runs by a sample of your target audience. In these tests, users record their real-time reactions and reviews of your product, so that you can analyze what’s working (and what’s not), then refine and improve it.
Learn more: See a usability testing example
Why is user testing important?
Before you question the price of user testing, you should always remember the importance. Investing in user testing is essential because of the value you get in return for your investment. The cost of doing the extra work to run user testing and optimize your product is nothing compared to the price you’ll pay by going to market with a bad product.
Since you have to compete with other products in your industry, one way to get a step ahead of others is with a better user experience.
User testing allows you to identify the issues users face when interacting with your product. These include issues regarding understandability, compliance, navigation, interpretation, and attractiveness. Therefore, spending on user testing has become a pivotal step before launching any digital product or property. It can single-handedly define the quality of your product, since user interface quality is a measure of user-friendly characteristics.
User testing price overview
The price of user testing depends on many factors. It can be a time-consuming and expensive endeavor if you’re doing every step yourself – recruiting users, booking time at a research lab, facilitating sessions, collecting and storing data, and then analyzing it. Plenty of large and sophisticated firms with well-funded research teams go this route, but it’s not accessible to the majority of organizations.
A different option is to use a remote usability testing platform like ours. Trymata and our competitors all offer different sets of user test setup, facilitation, and analysis features to companies of different sizes. Some of the providers in our industry focus more on all-inclusive end-to-end services, almost like a consultancy; others, like ourselves, work more on a self-service model in which you can create and run your own tests.
Some of the more specific factors that will affect the price of user testing for your organization will be things like the frequency of tests, number of different interfaces or user flows to be tested, devices to be tested on, number of participants, and the demographics of the users you want to hear from.
Furthermore, the cost of the user test will also vary according to your product. For some novel or esoteric products, user tests require more cost and time in comparison to other more common or familiar product designs. Why is that? Read on!
Sample size and test types
The main requirement of user testing is participants. Recruiting participants to take part in your study can be a difficult task. First, you need to find participants that match your target audience. Then, you need to consider the sample size – the bigger the sample size, the better the results.
However, getting a large number of people to participate in your research will include their payable time and could become even more expensive if the participants are from a very specific demographic. Hence, if you wish to opt for a comparative study of your user test, you may have to pay a hefty amount.
Why Trymata is the affordable answer
With our flexible, affordable subscription options, you can dip your toes into user testing, or dive into the deep end! If you buy a plan but run out of your credit allotment, Trymata is one of the few services that allow unlimited additional credit purchases (1 credit = 1 test participant). If you need to upgrade your plan partway through the year, our team will work with you to find the easiest way to make it happen.
You can also start off with Trymata by getting a completely free 2-week trial of our services, with no strings attached, no commitment, and no credit card required!
Get started with user testing now at no cost!
But don’t take just our word for why Trymata is the best deal, read about why Trymata is the best UX bang for any budget!