Your worst UX nightmare… notions of ethics in an unethical(?) industry
Tyler Winstead
Is UX ethical? Is there such a thing as UX ethics? In this Kafka and Kant inspired post, we consider the ethics, morality, truth, and necessity of the UX industry.
You X Horror: Designing the death drive with Junji Ito
What if I told you about someone who is designing their user experience to actively prey on the worst compulsions of their users, leaving them terrified or disturbed, all while…
Banking on bad UX: Finance website designs are failing gens Y & Z
Financial institutions are mired in bad design and even worse PR. Now, younger generations aren't buying in. How are financial website designs failing? How can financial institutions hope to rebound…
New features: SUPR-Q & NPS paint portraits of your user research
Get invaluable insights into the mind of your users with SUPR-Q and NPS, our newest tools designed to give your UX research the most complete data.
A case study in competitive usability testing (Part 2)
Tim Rotolo
After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods,…
What we learned from attending a CrowdPitch event
Here's a rundown of privileged advice from finance experts we gleaned while attending a CrowdPitch event in our local community.
A case study in competitive usability testing (Part 1)
We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering…
What number of users is right for my usability test?
How many testers is enough for your usability test? We dive into the numbers to find the baselines and reasoning behind those baselines.
You X Art: Diego Velázquez watches you watching him paint
There are about as many ways to look at paintings as there are paintings to look at. But how often does a painting look back? Beyond the eyes of a…
Feature update: New post-test survey question types
An overview of our latest feature update, allowing customers to streamline the post-test survey question interpretation via new question types with pre-defined responses.
