Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Podcasts are much more accessible than reading blogs because you can listen to them anytime and anywhere on the go. However, it can be challenging to curate the absolute essentials.…
How can you ensure your website is gaining your loyal customers? How can you build upon that accessibility in other areas of your business? In this article we share tips…
Mastering the wireframing technique takes time. Below, you will find some steps to create a successful wireframe for your product.
The impacts of COVID-19 are globally affecting every industry. People are adapting to these changes by updating their lifestyles. This article will highlight some ways you can scale your business…
User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. Here’s what you should know about leveraging customer data to inform UX…
An efficient UX can offer you a return of 9900%, which means that every $1 spent can give you a vouching payback of $100. In this article, we will discuss…
After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods,…
We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering…
Taking a look at the top 5 polling 2020 Democratic nominee candidate websites and ranking their usability from worst to best.
In an age when people are buying everything online, Amazon is synonymous with online shopping. But Google has been mounting their challenge with Google Express.
Cherryl Pereira
Luke Smith
Sweta Patel
Elizabeth Luther
Tim Rotolo
Tyler Winstead
