What is user research and why it is so important
Niraj Rajput
What's the first thing that pops into your head when you read the word 'user research'? In simple terms, it's the research conducted to deduce the behavior, needs, demands, choices,…
Everything you need to know about concept testing
Cherryl Pereira
Concept testing is a marketing technique that helps businesses to identify if their product or service will work for the customer. It also helps them understand what customers want and how…
A detailed guide on how to create a user research framework
User research is an important part of any UX design process. It helps ensure that your product will be used by the people for whom it was created, and not just…
User personas: what are they and why are they important for UX?
Fresco
One of the most essential parts of product design is understanding the customer. Understanding who you're designing a product for and how it will meet their needs is crucial to…
Widespread mistakes in personas: how to fix them
Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your…
Developing the same product for two separate personas
This blog post will discuss the best way to develop a product for two separate personas. We'll talk about how to provide value and meet their needs so they both feel…
Designing personas using data from Google Analytics
Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you…
Everything you need to know about creating efficient user personas
The user persona is a fictitious character that represents your ideal customer. They may assist you in a deeper understanding of the demands and motivations of individuals. The consumers who use your…
Customer personas: A complete overview
Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the…
How online whiteboards help facilitate qualitative and quantitative research
When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of…