What are the Gestalt Principles, and why are they important for UX?
FrescoIt is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most…
Digital customer experience: Digital experience and customer experience combined
Darienne JordanBefore discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these…
It’s just not working: How to break up with bad UX design
Luke SmithOurs truly is the great age of technology, and that means that your work in the IT field isn’t just in demand, it’s always engaging. Whether you’re a programmer, a…
Customer persona analysis
Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for…
10 UI mistakes that SaaS marketers make
User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your…
Key components of the UX design process
The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their…
4 key prototyping methods
When it comes to UX design, prototyping is a crucial step in the process. However, how do you know what prototyping method is best for your design team? We hope…
Prioritizing usability testing In the UX design process
During the UX design process, understanding, collecting, and sorting data and feedback are some of the most vital tasks. To be more exact, it’s becoming a trending UX skill. Usability…
What is card sorting in UX?
One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many…
Keeping the focus on the interplay of universal design and UX
Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it…
