A consumer’s mind: Insights for business
Niraj RajputInsights provided by consumers can be invaluable to your business – whether you're looking for new ideas on how to improve your products and services, validate an idea before investing…
You X Fantasy: Dungeons & Dragons for persona development
Cherryl PereiraDungeons and Dragons is a pen and paper roleplaying game that has been around for over 40 years. In this blog, we will discuss how it can be used as…
Vital role of user research in getting your product to MVP
Micah LasovskyUser research is helpful as it proves or disproves our assumptions that we hold and helps us to recognize their needs, goals, and mental models. In this article we will…
Ways to Optimize UX in Mobile eCommerce
Luke SmithUser experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly…
5 levels of UX strategy: Q&A with David Juhlin
Karan SaggiDavid Juhlin answers audience questions on the 5 levels of UX strategy and the leader and follower strategies.
Data Is Useless: Q&As from the webinar
Tim Rotolo"Everyone has seen a usability report before that's like, 'Half the users liked this version, half the users liked that version' and that's where it stops. What we're really trying…
Developing the vision for the product: An interview with TryMyUI’s UX Architect
Guiseppe Getto"It’s easy to boil the job of UX Architect down into a single word like 'design,' but putting it so simplistically is only true in a very narrow sense. Design…
Finding Nuance Webinar: Q&A
We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out…
The future of UX: Perspective from a teacher of next generation’s pros
What does the future hold for the UX field? We talked to East Carolina University's Guiseppe Getto, a UX professor, researcher, and consultant, about teaching UX and looking into the…
The Mobile UX Webinar: Q&A
We talked to Derek Olson of Foraker Labs and Chandika Bhandari of Seattle AppLab in an hour-long webinar (view the full recording here) November 4th about the challenges of designing…