User personas: what are they and why are they important for UX?
Fresco
One of the most essential parts of product design is understanding the customer. Understanding who you're designing a product for and how it will meet their needs is crucial to…
Widespread mistakes in personas: how to fix them
Niraj Rajput
Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your…
How Trump’s inauguration changed the UX equation for Gallup
Tim Rotolo
Gallup has been tracking presidential approval ratings since the Truman administration. When Donald Trump was inaugurated in January 2017, new pressures spurred their web design team to re-evaluate the UX…
Serving special education needs with mobile UX
Rachel Nierras
The story of designing an app to help dyslexic students in the classroom, and to help teachers recognize the signs of the condition and respond appropriately to help students.
Finding Nuance Webinar: Q&A
We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out…
