Using heatmaps to increase conversions on your website
Tim Rotolo
Heatmaps enable you to align your website design with user preferences & behaviors, to maximize conversions and overall digital performance.
Switching away from Google Analytics 4
Google Analytics 4 is coming, despite its major shortcomings & massive unpopularity. Here's how our team switched away from GA4 by building the replacement we wanted for ourselves.
What to expect about Google Analytics 4: For non-expert GA users
An overview of what you can expect from the transition from UA to Google Analytics 4, if you're not a GA expert.
How to drive digital growth with Trymata’s Product Analytics
Shruti Goli
Happy users drive growth for online businesses! With the right product analytics tools, you can gain insight into customer behavior, understand user frustrations, and optimize your site for a better…
TryMyUI has rebranded to Trymata!
We're proud to announce that TryMyUI has rebranded to Trymata! Under our new name, we're expanding our product offerings – and our vision for the future – to become a…
How product analytics and usability testing go hand-in-hand
Darienne Jordan
Better usability and digital experience create better products. How exactly does usability testing go hand in hand with product analytics? Usability is something like your cell phone. If your cell…
