Recall is dead: Are you peeking into your customers’ heads?
Tim RotoloRelying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?
You’re on a business trip in Oakland, CA. You've been working late in downtown and now you're looking for a place nearby to grab a late dinner. You decided to check Zomato to try and find somewhere to eat. (Don't begin searching yet).
It was hard to find the bart station. The collections not being able to be sorted was a bit of a bummer
Feedback from the owners would be nice
The flow was good, lots of bright photos
I like that you can sort by what you are looking for and i like the idea of collections
You're going on a vacation to Italy next month, and you want to learn some basic Italian for getting around while there. You decided to try Duolingo.
I felt like there could have been a little more of an instructional component to the lesson.
It would be cool if there were some feature that could allow two learners studying the same language to take lessons together. I imagine that their screens would be synced and they could go through lessons together and chat along the way.
Overall, the app was very intuitive to use and visually appealing. I also liked the option to connect with others.
Overall, the app seemed very helpful and easy to use. I feel like it makes learning a new language fun and almost like a game. It would be nice, however, if it contained more of an instructional portion.
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Relying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?