Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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Which one should you choose?
We've highlighted a comparison tool to help you compare two of the most popular usability testing platforms and choose the best one for your next study.
When you’re starting a new UX project, it’s natural to feel uncertain about which usability testing tool will actually fit your goals.
Both Trymata and Maze are popular choices, but they serve slightly different needs. That’s why we’ve created this comparison, so you can see clearly which platform aligns best with your workflow and budget.
Our goal is to help you pick the usability testing solution that works best for your projects. Whether you choose Maze or Trymata, we want you to feel confident that you’re making the right call so you can start gathering valuable insights and moving closer to success.
Usability testing tools are essential because they help teams understand how real users interact with products and identify issues before launch. Tools like Trymata and Maze make this process faster, easier, and more reliable.
| Features | Maze | Trymata |
|---|---|---|
| Cost Transparency | Freemium model with usage-based pricing that scales as you test more. | Enterprise-tier pricing, typically not publicly disclosed; likely significantly higher. |
| Data Collected | Strong on quantitative outputs like heatmaps, click paths, and task success rates; less qualitative depth. | Combines qualitative insights (videos, narration, written feedback) with quantitative metrics (SUS, SUPR-Q, NPS, SEQ, task success, time-on-task). |
| Usability Testing Approach | Optimized for fast, scalable prototype validation with automated reporting and task-based surveys. | Focused on in-depth usability studies with video + audio recordings, think-aloud feedback, and standardized UX scoring. |
| Speed of Results | Can send links to many participants and see aggregated results within hours. | A more comprehensive setup that may involve longer onboarding for enterprise use. |
| Research Capabilities | Focused on prototype and concept testing; best for early-stage validation. | Supports usability testing, A/B testing, competitive benchmarking, and ongoing product research. |
| Participants | BYOP with limits; recruiting available but less advanced. | Large, vetted panel with demographic targeting. |
*Based on reviews and info from G2, trymata.com, capterra.
Clear, affordable pricing and a cost-effective per-test model.
Videos, narration, and written feedback combined with SUS, SUPR-Q, NPS, SEQ, and task success rates.
Usability testing, A/B testing, competitive benchmarking, and ongoing product studies.
Backed by a large, vetted participant panel with demographic targeting for precise recruiting.
