Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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Which one should you choose?
We've created a comparison tool to help you compare two of the most popular usability testing platforms and choose the best one for your next study.
It’s perfectly normal to feel uncertain when starting a new project, especially when deciding which tool will truly help you get the results you’re aiming for. Crazy Egg and Trymata both offer valuable ways to understand user behavior, but they focus on different approaches. This comparison will help you see clearly which platform is the right fit for your goals and workflow.
Key points to consider:
Our goal is simple: to help you pick the solution that works best for your projects. Whether you choose Crazy Egg or Trymata, you’ll gain the clarity, confidence, and insights you need to make an informed decision so you can start gathering meaningful feedback and moving closer to success.
| Features | Crazy Egg | Trymata |
|---|---|---|
| Pricing Transparency | Clear, affordable monthly plans starting at $29; great for individuals or small teams. | Enterprise-tier pricing, typically not publicly disclosed; likely significantly higher. |
| Cost Efficiency | Low cost for visual insights and A/B testing; scales with website traffic. | Generally more expensive; better suited to larger budgets and teams. |
| UX Scoring & Insight Tools | Provides heatmaps, scrollmaps, session recordings, and A/B testing to understand what users do. | Offers metrics but fewer standardized UX scoring scales. |
| Test Setup & Speed | Easy setup, just add the tracking code and start collecting data. | A more comprehensive setup that may involve longer onboarding for enterprise use. |
| Bring Your Own Participants (BYOP) | Not applicable data comes from your own website traffic. | Supported in some plans, but may incur extra costs depending on the contract. |
| Participant Panel | Relies on your website visitors for insights. | Large, vetted panel with demographic targeting. |
*Based on reviews and info from G2, trymata.com, capterra.
Provides standardized UX metrics like SUS, NPS, and SEQ to understand why users behave the way they do, going beyond what visual behavior tools offer.
Quick setup for unmoderated tests and fast test execution make it ideal for frequent usability studies.
Free BYOP allows you to test with your own users, and a global vetted panel ensures targeted demographic coverage.
Well-suited for teams or projects that prioritize actionable feedback and in-depth usability insights over purely visual data.
