Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
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As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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Which one should you choose?
We have developed a comparison tool that enables you to evaluate two leading usability testing platforms and determine the most suitable option for your next study.
Finding the right usability testing platform can be challenging, especially when you need a tool that delivers actionable insights. That’s why we’ve put together this Hotjar vs Trymata comparison to give you a clear breakdown of how each platform works and help you decide which one best supports your goals and projects.
| Features | Hotjar | Trymata |
|---|---|---|
| Pricing Transparency | Clear, affordable monthly plans starting at ~$39; pricing scales by sessions and features. | Enterprise-tier pricing, typically not publicly disclosed; likely significantly higher. |
| Cost Efficiency | Cost-effective for heatmaps, session recordings, and surveys—best for small to mid-sized teams. | Lower cost per usability test compared to enterprise tools; efficient for structured user testing studies. |
| UX Scoring & Insight Tools | Primarily visual analytics—heatmaps, recordings, and feedback widgets; lacks standardized UX scoring scales. | Offers metrics but fewer standardized UX scoring scales. |
| Test Setup & Speed | Simple setup—just add a tracking code; quick to launch heatmaps and surveys. | A more comprehensive setup that may involve longer onboarding for enterprise use. |
| Bring Your Own Participants (BYOP) | Not supported; relies on organic site traffic and visitor feedback. | Supported in some plans, but may incur extra costs depending on the contract. |
| Participant Panel | No dedicated panel; depends on existing site visitors. | Large, vetted panel available with demographic targeting. |
*Based on reviews and info from G2, trymata.com, capterra.
Clear, predictable pricing model that makes usability testing accessible without hidden enterprise costs.
Flexible participant options with both a large vetted panel and the ability to bring your own testers at no extra cost.
Comprehensive UX scoring tools, including SUS, NPS, SEQ, task completion, and session duration, far beyond Hotjar’s visual analytics.
Designed for fast, structured usability testing, ideal for teams that want actionable insights without relying solely on site traffic.
