Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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Choosing the Best Platform for Your Needs
We’ve developed a comparison tool to help you evaluate two leading usability testing platforms and select the best fit for your next study.
Choosing the right usability testing platform can be tough, but it doesn’t have to be. Our Userlytics vs Trymata comparison gives you a clear, side-by-side look at each tool so you can quickly identify which one fits your goals, work flow, and project needs.
With the right platform, you can make confident decisions, gather actionable insights, and move your projects forward, whether you go with Userlytics orTrymata.
| Features | Userlytics | Trymata |
|---|---|---|
| Pricing Transparency | Custom enterprise pricing; typically higher and not publicly disclosed. | Transparent pricing (~$399/monthly); additional credits available as needed. |
| Cost Efficiency | Higher cost per test; suited for large-scale testing and detailed analysis. | Lower per-test cost; efficient for small to mid-sized usability studies. |
| UX Scoring & Insight Tools | Offers standardized UX metrics, including tree testing, card sorting, and AI-powered analysis. | Provides task completion, SEQ, SUS, and NPS metrics; fewer advanced AI features. |
| Device Supported | Desktop | Desktop, Mobile, iPad, Tablet |
| Bring Your Own Participants (BYOP) | Supported; flexible options depending on enterprise plan. | Fully supported; free BYOP included in plans. |
*Based on reviews and info from G2, trymata.com, capterra.
Transparent, cost-effective pricing with per-test efficiency, making usability testing accessible for small to mid-sized teams.
Flexible participant options with a large vetted panel and the ability to bring your own testers at no extra cost.
Comprehensive UX metrics, including SUS, SEQ, NPS, and task completion, providing clear, actionable insights.
Fast and easy test setup ideal for teams seeking quick, structured usability studies without extensive onboarding.
