Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you've been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (wouldn't let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn't consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don't go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
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As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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October 14th, 2022
Ritvij Gautam
Co-founder & CEO
Trymata (formerly TryMyUI)
To our valued customers and new visitors:
Ever since we kicked things off in 2015, our mission at TryMyUI has always been to help companies understand their users’ behavior on their websites, web apps, mobile apps, or any digital product.
We strive to deliver insights that give you the "user`s view", so that you can build more usable platforms – and as a result, create better product experiences that result in higher conversions & revenue.
As you may know, to further this goal we acquired Stitchology.ai earlier this year, a product analytics tool with robust session replay, funnel analytics, and frustration detection capabilities, among other functionalities.
I strongly believe that a merged vision of our two product offerings will empower you to build a sustainable and far-reaching digital experience analytics practice that lets you measure exactly how your product is impacting revenue and conversions. The resultant platform will not only enable you to run impactful usability tests; it will also give you insight into real-time user behavior on your live website.
To this end, I am excited to announce that as of today, October 14th, TryMyUI has rebranded to a new identity: Trymata.
“Trymata” is a word for any kind of nut that has a hard outer shell with an edible interior, like a walnut or pecan. To get at the edible nut inside, one first has to do the hard work of breaking through that tough outer shell.
It draws such a great allusion to “cracking the nut” of product experience analytics to get at the hidden insights in the data (reflected in our new logo!)
With the old TryMyUI and Stitchology brands united under the Trymata name, we are now offering our customers two unique product suites – Usability Testing & Product Analytics – which can be purchased separately, or together for an incredibly powerful integrated research experience.
With product analytics and usability testing, you get the complete picture of your digital experience, so you can continually increase your understanding and iterate towards the best possible product.
Our product analytics suite isn’t the only new thing we’re bringing to you with this rebrand.
We are also introducing a unique new Agency Planfor design, marketing, and CRO agencies that work on multiple clients’ digital products. Too often, SaaS tools are ill-suited for agencies’ workflows and budgets, and we want to change that. To this end, we have added the ability for agency customers to manage multiple distinct and secure client licenses in one place, with significant discounts to your clients.
Additionally, we are extremely excited to announce that we have also acquired an insights repository platform, Consider.ly!
Consider.ly will give you the ability to pull various strands of data (from usability tests, surveys, interviews, product analytics, and more) into a unified repository. You will then be able to create a custom tag and flag nomenclature for your company, and query the entire breadth of your experience research data with ease.Come January 2023, the Consider.ly platform will be available for purchase to all Trymata customers.
As Trymata, we want to provide you the ultimate end-to-end digital experience analytics and product research suite. I look forward to the coming months, as we continue to grow and improve on the wide array of best-in-class products we can offer to help you create your best possible digital experience.
With immense gratitude,
Rit & the Trymata team
