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Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you've been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (wouldn't let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn't consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don't go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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Identify where your users are experiencing the most friction in their user journey
Conduct UX tests to uncover hidden user behaviors and drive user-centric experience designs.
Capture the small details to take your user experience (UX) design from good to great.
Utilize qualitative and quantitative user experience testing to inform your design decisions.
Start understanding what your users experience to find opportunities for improvement. Our all-in-one UX testing platform allows you to create in-depth user experience studies for websites, mobile apps, prototypes, and more. Conduct tests across all devices, and choose between moderated or unmoderated sessions based on your needs.
With our intuitive setup process, you'll be ready to gather valuable insights in just a few clicks—no prior experience is required.
Key features include:
Post-test user survey
Advanced scoring methodologies (NPS, SUS and more)
Real-time reporting and analysis suite
User-narrated session recordings platform
Reach the right users through Trymata user testing platform. Whether you manually recruit participants or use Trymata’s expert panel, you can get the precise user feedback you need. Demographic filtering and customizable screener questions allow you to target users who match your ideal audience profile.
Already have participants? Easily onboard them into the platform to start testing right away.
Key features include:
Flexibility to auto-recruit from Trymata’s panel or bring your own users
Advanced demographic filtering to match your target audience
Multi-choice screeners for accurate user segmentation
Seamless onboarding of your existing test users
Custom NDA upload for your legal needs
Trymata’s UX testing tools provide an in-depth view of your digital assets’ usability, allowing you to capture, replay, and analyze every user interaction. With built-in benchmarks, diagnostics metrics, and customizable usability scores, you can track and compare how design changes impact user experience over time.
Instantly spot key pain points, leverage highlight reels, and collect crowd-voted feedback for actionable insights.
Key features include:
Detailed performance benchmarking with the UX Sprint view
Highlight reels and collaborative video annotations to pinpoint critical moments
Diagnostic metrics and full data export for thorough analysis
Multi-member login for collaborative testing and insights sharing
Use our collaborative analytical tools to rapidly get to the key findings, and then share them with whoever needs to see them.
Whether by sharing your license with other logins, or just sharing clips, reels, or data exports, it’s easy to ensure that your research has an impact.
Our features include:
Multi-member login
Collaborative video annotation
Highlight reels
Easy sprint testing
Full data export
“When evaluating design decisions, having access to lean, quality tools that help us conduct research quickly and with rigor is everything. Trymata’s ease of use, robust quantitative data, and flexibility have won it a definite spot in our toolkit.”
Cake & Arrow
Digital Agency