3 takeaways from bad UX on news sites
Tim RotoloThere is a problem I have with the UX on a number of news websites, and it’s become something of a pet peeve of mine. Here’s a pretty typical example…
5 reasons you should say farewell to focus groups
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to…
No more mobile future: Strategizing for a mobile present
Consumers now spend more time on their mobile devices than on their computers, and the world of online commerce is seeing the effects. So are you optimizing your online presence…
Recall is dead: Are you peeking into your customers’ heads?
Relying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?
Experts or the Crowd: Who has the UX advice you need?
In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a…
The SUS Webinar: Q&A
We talked to Jeff Sauro of MeasuringU October 9th in an hour-long webinar on the System Usability Scale. This is a recap of the Q&A segment.
The System Usability Scale: A walk through our newest user testing feature
TryMyUI is now implementing the System Usability Scale, or SUS, in our user tests. Here's a brief guide to how it works.