Crowds and mobs: How wise is the crowd, really?
Tim Rotolo
The “wisdom of crowds” is the idea that the collective judgment or knowledge of a mass of people tends to converge on extreme accuracy when aggregated. But is that really…
Rolling out the TryMyUI Educational Partnership Program
At TryMyUI, we believe that usability testing informs good web design. Even the best UX designers need to take a step back and view their project from the end user’s…
UX feedback that helps you learn from your competitors
Your website doesn’t exist in a vacuum – it operates amid a vast web of competitors and distractors that not only vie for users’ business but also furnish every web…
Qualitative, Quantitative: Going deeper and wider with UX research
What's the relationship between qualitative and quantitative in UX research?
TryMyUI Mobile: Our new mobile app, now in beta!
TryMyUI is happy to announce the release of our new mobile usability testing app in beta. Download it for free on your phone's app store!
The Mobile UX Webinar: Q&A
We talked to Derek Olson of Foraker Labs and Chandika Bhandari of Seattle AppLab in an hour-long webinar (view the full recording here) November 4th about the challenges of designing…
5 reasons you should say farewell to focus groups
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to…
No more mobile future: Strategizing for a mobile present
Consumers now spend more time on their mobile devices than on their computers, and the world of online commerce is seeing the effects. So are you optimizing your online presence…
Recall is dead: Are you peeking into your customers’ heads?
Relying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?
Experts or the Crowd: Who has the UX advice you need?
In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a…
