Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
As technology is evolving, customers’ expectations are also rising. A good customer experience can differentiate your brand from others. According to some statistics, brands providing excellent customer experience generate 5.7%…
If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain…
User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your…
For software-based products, the world of user experience (UX) and product management are very close. If you want your customer to be happy with the product, a product manager needs…
When it comes to prototype usability testing, it's crucial to get accurate feedback and data so you can move forward in the UX design process. One of the best ways…
One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many…
When thinking of usability testing sample size, there are some common mistakes that people make. Those mistakes result in incomplete or incorrect usability testing results. In order to stay away…
There are various methods available when it comes to user testing. This article mentions the top 6 user testing methods preferred by UX researchers. We will also mention the right…
With advancements in the digital world, new techniques have been introduced to the users for better online success. In this article, we will share a complete guide on usability testing.…
UX research plays a vital role in the overall product development and offers myriad competitive advantages to organizations. It begins the process of design with an understanding of user goals, behaviors,…
Darienne Jordan
Luke Smith
Fresco
Cherryl Pereira
