Leveraging customer data to inform UX decisions
User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. Here’s what you should know about leveraging customer data to inform UX…
Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. Here’s what you should know about leveraging customer data to inform UX…
Creating an innovative and engaging user experience is critical for any customer-facing product/service. In this guide, we will discuss why using online whiteboards enhances your ability to craft the perfect…
An efficient UX can offer you a return of 9900%, which means that every $1 spent can give you a vouching payback of $100. In this article, we will discuss…
Data is a powerful force. It provides endless actionable insights that improve the ways we go about business. Now, with more transactions happening online, data can be used to empower…
How important is accessibility when it comes to UX? Spoiler: crucial. A better understanding of accessible design considerations will lead to a better, healthier, and much more optimized experience for…
A sneak peek at some of the major and most requested product updates for TryMyUI coming in 2021.
The best UX of your life starts with creating and launching your first remote usability test. This guide is a step-by-step tutorial on how to set up your first remote…
People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions…
Financial institutions are mired in bad design and even worse PR. Now, younger generations aren't buying in. How are financial website designs failing? How can financial institutions hope to rebound…
Here's a rundown of privileged advice from finance experts we gleaned while attending a CrowdPitch event in our local community.