Optimizing qualitative research: Coding and tagging strategy
Qualitative research is a method of gaining insights into how people think and act by studying what they say, do, use, or build. In this post we'll discuss coding strategies for…
Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Qualitative research is a method of gaining insights into how people think and act by studying what they say, do, use, or build. In this post we'll discuss coding strategies for…
Ethnographic research requires intensive observation, so it can be difficult to get started if you are unsure where to start. This guide will discuss what ethnographic research is, how it…
Online whiteboards create a shared space where people can visualize data and imagery to better understand the concept they’re analyzing. This article outlines why online whiteboards are so effective when…
Using online whiteboards can help improve your usability. In this article we share some specific exercises and strategies that you can employ to help innovate your user experience.
UX research provides a good insight into the customer's mind. Below is a comprehensive list of UX research methods that can help you deliver optimum value in UX projects!
Setting goals for moderated testing allows you to see how users interact with a product in a particular way. This article will cover how to generate the scope for testing,…
With increasing competition, users are growing concerned about the usability of their sites. They connect usability with a brand’s credibility and trustworthiness. Below, you will find some top moderated testing…
There are extensive methods and techniques to expand your business audience. This article will discuss how moderators can build trust and understanding and improve accessibility and inclusivity to increase user…
Usability testing is an integral part of building the most satisfying user experience for your target audience. However, choosing the best method is just as essential
2019 was TryMyUI's biggest and best year on record! From ground-breaking studies and good ol' UX tips, tricks, and inspiration, these are our best user testing stories of the year!