Considering customer experience in your UX design process
Darienne JordanDo you know you can provide a steady foundation for your brand or business and increase return on investment by adopting practices that elevate customer experience? In the past, companies…
What are the application security flaws in UX design?
Gunjan TripathiDo you remember the movie “Rise of the Planet of Apes?” Actually, you do not have to because this is about the “rise of the planet of apps” and not…
What are digital experience platforms?
In a technology-centric society, we are seeing more and more business sectors move to a digital space. Apps and websites that accomplish the same thing as and eventually replace brick…
Customer persona analysis
FrescoSimply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for…
UX playoffs: Food delivery bracketology
If you've been following our social media, then you've probably seen the UX playoffs polls we've been running for the past several weeks. It started as a fun little campaign…
10 UI mistakes that SaaS marketers make
Luke SmithUser interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your…
Key components of the UX design process
The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their…
Leveraging remote usability testing as UX research
UX research is the process of gathering qualitative and quantitative data about your design’s user experience. Remote usability testing is the process of testing your website or app’s user interface…
UX research and UX design
When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are…
A guide to effective UX research & prototype usability testing
When we talk about effective UX research, we often relate it to money. We are of the opinion that huge budgets aren't necessarily required for effective UX research. UX research…