5 tips for getting consumer insights with usability testing
Are you a UX designer or a consumer insights specialist? In this post, we take a look at how to get the consumer insights that usability testing and UX design…
Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you've been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (wouldn't let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn't consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don't go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Are you a UX designer or a consumer insights specialist? In this post, we take a look at how to get the consumer insights that usability testing and UX design…
2019 was TryMyUI's biggest and best year on record! From ground-breaking studies and good ol' UX tips, tricks, and inspiration, these are our best user testing stories of the year!
People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions…
A list of our favorite user experiences from 2019, including websites and apps. Gather around a screen this holiday season and bask in the warmth of great UX!
Demonstrating the value of UX can be tricky. Between anecdotal rationale, startup cost, technical jargon and so on, what's a UX designer to do to convince stakeholders to just embrace…
Startups are essentially synonymous with "disruption," a term plastered on every unoriginal idea that comes out of silicon valley. Why not give Japanese history a shot at inspiring contemporary startup…
A DIY UX death match between two sites that aren't Pinterest. Happy Halloween, and happy usability testing!
Is UX ethical? Is there such a thing as UX ethics? In this Kafka and Kant inspired post, we consider the ethics, morality, truth, and necessity of the UX industry.
What if I told you about someone who is designing their user experience to actively prey on the worst compulsions of their users, leaving them terrified or disturbed, all while…
Financial institutions are mired in bad design and even worse PR. Now, younger generations aren't buying in. How are financial website designs failing? How can financial institutions hope to rebound…