Lander vs Instapage: UX Wars
Tim Rotolo
This month, we decided to take a closer look at some of the tools available for building landing pages. Lander and Instapage both allow marketers to quickly assemble landing pages…
Student Universe vs STA Travel: UX Wars
Tarah Holland, Jordynn McKnight, Nicole McEwan, & Erin Turner
Student Universe and STA Travel are student-centered travel booking websites. Both websites provide discount flight, hotel, and tour booking services for students. We pitted Student Universe and STA Travel against…
Messenger Madness: How Facebook’s basketball game nails mobile UX
In celebration of March Madness, Facebook's Messenger app has released a hidden new basketball game – and the game nails mobile UX in all the right ways. We take a…
The importance of being obvious
There is a trend in design towards making things "smarter" – more predictive, more pre-emptive in what they do for users. But when does this trend go wrong, and how…
Nike vs Reebok: UX Wars
Dana Hadjiyane, Jessica Bain, & Aleksandra Simeonova
At America's colleges and universities, it's not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female…
Domino’s vs Pizza Hut: UX Wars
Like everything else, pizza is now online. Where is it easiest to order a pizza without dialing a phone? We ran some usability tests on the Domino's and Pizza Hut…
How bad design ruined Miss Universe
How did experienced TV host Steve Harvey make the terrible mistake of announcing the wrong winner of the Miss Universe pageant? Bad design made him do it.
Microsoft Store vs Apple Store: UX Wars
Michael Garland & Tyler Parrott
Apple and Microsoft: the ultimate rivals. These two tech giants have loyal fans and staunch detractors, which is why we were curious to do some usability testing of their online…
DraftKings vs FanDuel: UX Wars
DraftKings and FanDuel have blitzed this season's football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try. How do the two sites differentiate themselves?…
Yelp vs Zomato: UX Wars
Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of…
