Nike vs Reebok: UX Wars
Dana Hadjiyane, Jessica Bain, & Aleksandra Simeonova
At America's colleges and universities, it's not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female…
UX Sprint: Iterative usability testing to sculpt the perfect UX
Tim Rotolo
UX Sprint is a new feature aimed at helping you engage in an iterative usability testing cycle that supports and builds on your design progress to measure the impact of…
Dartmouth innovates for new content, new learning opportunities
Karan Saggi
Dartmouth College is taking a new approach to creating content for their academic department sites by enlisting the help of students to tell their stories.
How to write tasks for effective usability testing
A walk through the exact scenario and tasks we used for the UX Wars: Domino's vs Pizza Hut usability tests, with commentary on why each was included and how we…
Domino’s vs Pizza Hut: UX Wars
Like everything else, pizza is now online. Where is it easiest to order a pizza without dialing a phone? We ran some usability tests on the Domino's and Pizza Hut…
The key to more usability testing success
For the time-pressed researcher: Do you run more user tests to get reliable statistics but more video than you could ever watch? Or do you stay small, comb through your…
The root of all usability problems
Ritvij Gautam
When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is…
Our top 10 user testing stories of 2015
The TryMyUI blog's top 10 most widely-circulated user testing articles of 2015, from UX Wars to crowdsourced usability and the new horizons of UX.
How bad design ruined Miss Universe
How did experienced TV host Steve Harvey make the terrible mistake of announcing the wrong winner of the Miss Universe pageant? Bad design made him do it.
Microsoft Store vs Apple Store: UX Wars
Michael Garland & Tyler Parrott
Apple and Microsoft: the ultimate rivals. These two tech giants have loyal fans and staunch detractors, which is why we were curious to do some usability testing of their online…
