Thoughts on creating better digital experiences

Optimize your A/B test results with qualitative data

five star qualitative data a/b test

Image Source The following is a guest post by Niraj Rajput, cofounder and Head of Engineering at Chisel Labs A/B testing is a great way to test new ideas and measure the effect they have on your website’s conversion rates. But how do you know which idea will be best? Qualitative data can help you make more informed decisions about what works best for your customers. This blog post will.. Read More

How to never go wrong with the process of usability testing

usability testing

The purpose of usability testing is to provide feedback on design decisions through observation and measurement; it helps designers identify issues in designs before they are built into products, which results in improved customer satisfaction levels, more efficient websites with less user frustration, and lower costs for companies. This article will let you know how to never go wrong with the process of usability testing

Remote usability testing: what you need to know

remote usability testing

If you are looking to improve your website’s user experience, but don’t have the budget for a full-time UX professional, remote usability testing is an option. It allows you to hire someone just for one or two days of work – and it can be done from anywhere in the world. This blog post will introduce you to what remote usability testing entails, how much it costs, and how it relates to other types of design services.

Using Kanban to improve software testing

Kanban board

If you are not using the Kanban method to manage your work, it can be difficult to keep track of what projects are at which stages, and what and when you should be testing. Kanban is a simple, visual way to manage the workflow of your projects. Read to learn how Kanban methodology can help your company improve its software testing process.

What is moderated usability testing? Definition and guide

animated business meeting fresco

Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. In this article we will focus on defining moderated testing and outline each step in conducting a successful test that will help optimize the experience your customers receive when interacting with your product/service.

Your guide for result-driven moderated testing

business results graph

Web and mobile developers want to produce the most helpful services in order for their customers to gain the most meaningful benefits. How can you make that happen when your product is new? This article will cover the moderated usability testing method and how it allows you to understand user behavior and insights.