As a usability testing platform, we obviously focus on user experience and how it impacts your business and conversion rates on your website or mobile app. However, user experience is not the only factor that impacts business. Customer experience plays a major role in how users feel about your platform and whether or not they convert into customers.
What do you think decides a good user experience? We asked some Google users.
We asked Google users what makes a good user experience on a website. This article takes a closer look at how to provide good user experience on a site.
Metrics that will help you report more effectively
Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency into your project and offers insights that might not have been achievable otherwise. This blog post will teach you how to report more effectively with different metrics so you don’t have to worry about being lost in reporting land.
The role of user interface and user experience design in video games
Video games are not just about the game any more. The user interface and the user experience design of video games is now an integral part of what makes them successful or unsuccessful. This handbook will help you learn how to create a better video game, by understanding these two aspects of gameplay that are often overlooked by developers.
Linking user experience and instructional design
A look at how instructional design and user experience are related and similar but also different. Explore how these two different approaches to design are closely related, while being used in two different realms–UX in technology and web/mobile app design, and ID in education.
UI vs UX: a detailed comparison with analogies
A close look at the difference between user experience (UX) and user interface (UI), using analogies anyone can understand and in-depth explanations of each.
How to never go wrong with the process of usability testing
The purpose of usability testing is to provide feedback on design decisions through observation and measurement; it helps designers identify issues in designs before they are built into products, which results in improved customer satisfaction levels, more efficient websites with less user frustration, and lower costs for companies. This article will let you know how to never go wrong with the process of usability testing
Remote usability testing: what you need to know
If you are looking to improve your website’s user experience, but don’t have the budget for a full-time UX professional, remote usability testing is an option. It allows you to hire someone just for one or two days of work – and it can be done from anywhere in the world. This blog post will introduce you to what remote usability testing entails, how much it costs, and how it relates to other types of design services.
How to train your team about usability testing: tips and tricks
When it comes to usability testing, there are so many different things that can go wrong. But don’t worry, by the end of reading this blog post, you will have all the knowledge necessary for running an efficient usability study with your team.
From concept to user: The complete guide of UX research
Form concept to user, this guide will take you through everything you need to know about UX research, from its methods to how it benefits your company. We’ll even touch on when and where UX research should be used.