5 reasons you should say farewell to focus groups
Tim Rotolo
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to…
No more mobile future: Strategizing for a mobile present
Consumers now spend more time on their mobile devices than on their computers, and the world of online commerce is seeing the effects. So are you optimizing your online presence…
Recall is dead: Are you peeking into your customers’ heads?
Relying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?
Experts or the Crowd: Who has the UX advice you need?
In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a…
The SUS Webinar: Q&A
We talked to Jeff Sauro of MeasuringU October 9th in an hour-long webinar on the System Usability Scale. This is a recap of the Q&A segment.
The System Usability Scale: A walk through our newest user testing feature
TryMyUI is now implementing the System Usability Scale, or SUS, in our user tests. Here's a brief guide to how it works.
Seeking standardization in UX Feedback: The System Usability Scale
Usability testing fills a critical need in understanding users’ responses to your website’s UX, but the inherent subjectiveness of the video/audio feedback format means that it can be difficult to…
7 simple tips for a better website user interface!
This interview was conducted by Clark Buckner from TechnologyAdvice.com (which provides coverage content on innovative training games and much more). Be sure to check out their Tech Conference Calendar. Trymata…
You know how to use it, but do they? A Q&A with TryMyUI
Ritvij Gautam
Just last week, we announced Survey Analytics' acquisition of the usability testing company TryMyUI and we are all very excited for what's coming next. We had an opportunity to dig in…
And we’re back!
Durga Jayaraman
TryMyUI is proud to announce that we have been acquired by Survey Analytics, a leader in survey technology that boasts 360 research technologies to provide qualitative and quantitative data to…