Selecting an appropriate usability testing sample size
Darienne JordanHave you ever wondered how a sample is selected for usability testing of a prototype? What are the significant factors on which sample size is selected? And how it goes…
How online whiteboards help facilitate qualitative and quantitative research
FrescoWhen gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of…
How to strategically craft your rating scale questions
Cherryl PereiraDo you know what your customers are thinking? It's not easy to figure out, but it is possible. One way you can do this is by using rating scale questions on…
Metrics that will help you report more effectively
Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency…
How to combine qualitative and quantitative data for better outcomes
Learn how qualitative and quantitative data can go hand-in-hand when performing usability testing. Get some strong methods for combining the data in a way that benefits you snd makes reporting…
Understanding qualitative and quantitative research: the key differences
Niraj RajputIf you're just starting out on the long road of research for your business, then you might be asking yourself "qualitative or quantitative?". In this article, we will learn about…
Optimizing qualitative research: Coding and tagging strategy
Qualitative research is a method of gaining insights into how people think and act by studying what they say, do, use, or build. In this post we'll discuss coding strategies for…
Ways to Optimize UX in Mobile eCommerce
Luke SmithUser experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly…
A case study in competitive usability testing (Part 2)
Tim RotoloAfter the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods,…
A case study in competitive usability testing (Part 1)
We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering…