Have you ever wondered how a sample is selected for usability testing of a prototype? What are the significant factors on which sample size is selected? And how it goes through usability testing before a launch. What is an appropriate usability testing sample size?
How online whiteboards help facilitate qualitative and quantitative research
When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two.
How to strategically craft your rating scale questions
Do you know what your customers are thinking? It’s not easy to figure out, but it is possible. One way you can do this is by using rating scale questions on surveys or forms that people fill out for you. If you want to get the most accurate answers from them, then here are some tips to help you craft your rating scale questions strategically.
Metrics that will help you report more effectively
Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency into your project and offers insights that might not have been achievable otherwise. This blog post will teach you how to report more effectively with different metrics so you don’t have to worry about being lost in reporting land.
How to combine qualitative and quantitative data for better outcomes
Learn how qualitative and quantitative data can go hand-in-hand when performing usability testing. Get some strong methods for combining the data in a way that benefits you snd makes reporting more streamlined.
How to assess the efficacy of UX: KPI methods
A close look at key performance indicators (KPIs) and the impact they have on the efficacy of User Experience (UX). A great understanding about how KPIs can inform your UX research on both a qualitative and quantitative level.
Understanding qualitative and quantitative research: the key differences
If you’re just starting out on the long road of research for your business, then you might be asking yourself “qualitative or quantitative?”. In this article, we will learn about these two different types of studies in detail.
Optimizing qualitative research: Coding and tagging strategy
Qualitative research is a method of gaining insights into how people think and act by studying what they say, do, use, or build. In this post we’ll discuss coding strategies for qualitative analysis and tips on how to ensure that your work is reproducible.
Ways to Optimize UX in Mobile eCommerce
User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More
A case study in competitive usability testing (Part 2)
After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods, what we learned, and the implications for running your own competitive user testing study.